Selfridges list of cruelty-free makeup

Hi Everyone,

I hope you are all doing fantastic. How was your weekend? How was Black Friday? 

If you are not familiar with my blog, I do this thing where I pick one big makeup retailer, go through all the brands available and let you know which brand is safe (cruelty-free/vegan/vegetarian) to buy.

After Selfridges, I think I’ll look into ULTA as I know that I also have plenty of American readers. If you would like me to look into a retailer for you, please write it down below and I’ll get to it!


Official Statement:

No, we absolutely do not test on animals or get a third party to do it for us. Who could? All of our makeup products are manufactured in the EU where animal testing in the cosmetics industry has been strictly forbidden since 2013.

Vegan products: Yes

Much of the 3INA range is free of any animal products and in the near future we plan to make it much clearer which products fulfil this criteria. Check out our labels when browsing in-store or the product description if you browse online, as these usually stipulate when a product is vegan.

Bare Minerals

Official Statement:

Please feel at ease when using bareMinerals products as we do not test any products on animals. We also do not work with any manufacturers that do animal testing.

Vegan products: Yes

When talking about Carmine: Some of our colored cosmetic products do contain Carmine, and are clearly identified as such on the packaging.

Charlotte Tilbury

Official Statement:

We do not test on animals, nor do our suppliers.

Vegan products: Yes

If you click on “vegan products”, you’ll get a list of vegan products from 2015. Since then, the brand has come out with a lot of products but you’ll get an idea of what to buy. Kudos to Charlotte Tilbury for being one of the few luxury brands that do not test on animals. May you lead the way to less cruelty in Luxury.

Cover FX

Official Statement:

Not only are our products high-quality, they are also vegan and cruelty-free. We steer clear of the Inflammatory 5: parabens, fragrance, gluten, mineral oil, and talc. Instead, we pack our products with vitamins, emollients and redness reducers.

Vegan products: Yes


Official Statement :

Their products are cruelty-free, using only the ingredients that would work best on human skin


It is with great pleasure to announce that today Ellis Faas is officially PETA-approved. From the very beginning since the launch Faas has made it publically known that she only tests on supermodels. Now it is official that she has formally embraced the cruelty-free concept. Faas has always been an animal lover and has never tested on them in the past, but she never made her line PETA-approved until now.

Vegan products: Yes

Although most of Ellis Faas beauty essentials are vegan, some are not. The mascaras and creamy eyes both contain beeswax, as some of the lip products contain carmine. However; all of the hot lips, eyeliners, lights, foundations, concealers, blushes, compact powders, and glow ups are vegan-friendly.


Official Statement:

We are against animal testing. 

We do not test on animals, not even our raw ingredients. Nor do we support any companies who test on animals. We do not sell in China and our suppliers do not test.

Please see our full list of ingredients available on each product page.

Vegan products: No list was provided. 


Official Statement:

Illamasqua products have NEVER and will NEVER be tested on animals.

We have always stood firm on core principles that define our position in the beauty industry and wider world. In recognition of this commitment, we are proud to have accreditation as a ‘cruelty-free brand’ from PETA – the largest animal rights group in the world.

Vegan products: Yes

Our make-up brushes are made entirely out of synthetic hair and our range also houses over 100 Vegan products.

In your dreams

Official Statement:


Vegan products: No list provided

IT Cosmetics

Official Statement:

IT Cosmetics™ is certified by PETA as a 100% cruelty-free brand, and you will find us listed on their website. Remaining a cruelty-free brand is extremely important to us, as it is to so many of you! IT Cosmetics™ has never tested products on animals, nor do we use animal hair in our brushes—and we have absolutely no plans to change that.

Vegan product: No list was provided 

Lord & Berry

Official Statement:

Lord&Berry does not test products on animals. We comply with the EU manufacturing directive on cosmetics number 1223/2009 ( ) and operate in accordance with Italian and European legislation on the matter. We do not commission such tests to third parties either. All laboratory tests for our cosmetics are performed solely on human volunteers.

Our suppliers do not test on animal and work in compliance with the EU manufacturing directive on cosmetics number 1223/2009 ( ) operate in accordance with Italian and European legislation on the matter. Lord&Berry requires suppliers to forward the “NON-ANIMAL TEST” declaration

PS: I have to say that I am torn about this brand. They do sell in China but states that they “use sales channels where there is no need to test on animals.”

Vegan products:

Over the years Lord&Berry has replaced many animal ingredients with vegetable derivatives. However, some of the Lord&Berry products still contain animal derivatives such as beeswax (see PDF “LAB-vegan”). We only use beeswax in formulas where sunflower waxes are not performing enough (therefore avoiding silicones and petrolatum). We also carefully select suppliers for this raw material to ensure that no bee is being abused and the wax collection process is fully sustainable.


Official Statement:


Vegan products: No 

Sister and Co.

Official Statement:


Vegan products: Yes

This is a unique collection of truly natural skin and body care products made with the finest skin superfoods from around the world – we use an array of organic cold-pressed plant oils, raw nut butter and milks, sugars, salts, clays, waxes and pure essential oils.


Official Statement:

At Stila, we do not test any of our products on animals, nor do we ask others to do so on our behalf. In certain countries where we wish to inspire and delight women by making our beauty products available in the countries they call home, we are subject to local rules and regulations. In such markets, regulatory authorities conduct independent testing in order to satisfy their own local registration and product safety requirements. Stila does not request or encourage any form of animal testing. We seek to build confidence and spread the joy of individual style through beauty.

Vegan products: No list provided


Official Statement:

No way, Too Faced loves animals! Our products are totally cruelty-free. In fact, our brushes are made with the softest and gentlest teddy-bear hair. ”

Vegan products: Yes

List available on their website.


Official Statement:

Urban Decay is a cruelty-free brand and is committed to ending animal testing. We do not test our products on animals, nor do we allow others to test on our behalf. Additionally, we require our suppliers to certify that the raw materials used in the manufacture of our products are not tested on animals. Our Brand is certified by both PETA and The Leaping Bunny Program (CCIC) as cruelty-free.

Vegan products: Yes

Urban Decay certifies that our products marked vegan do not contain any animal-derived ingredients. Please note that within a product category, such as Eyeshadows, some shades will be marked as vegan, and others will not. We have an ongoing initiative with our laboratories to not only create shades (and entire product lines) that are vegan from the start, but also to identify which of our non-vegan products can be converted. In many situations, plant-derived or synthetic alternatives to animal-derived ingredients become available. As long as we can deliver the same high-quality products with rich Colour and texture, we will convert that product to 100% vegan ingredients, so be on the lookout for new offerings.


Offical Statement:

The ingredients and textures used are in accordance with the current Cosmetics Directive and have undergone toxicological and safety evaluative testing to ensure product safety. Animal testing we refuse steadfastly.

Vegan products: Yes

we offer a wide selection of vegan products and emphasize particularly that all of our products are 100% cruelty-free.








3 Comments Add yours

  1. stralthy says:

    Thank you for your post! I was looking for some cruelty-free makeup 🙂

    Liked by 1 person

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